OUR STORY
CARE FOR BEAUTY
In the enchanting realm of beauty, the hairdresser reigns supreme, their mastery shaping and transforming the world. With unwavering dedication, we stand by their side, weaving a tapestry of ideas and suggestions that elevate their salon guests to the pinnacle of beauty.
For more than a quarter of a century, Artego has been a steadfast companion, a trusted partner to thousands of hairdressers across the globe. Born in the heart of Italy, our roots run deep, nurtured by a diverse collective of professionals in the cosmetic industry. From these humble beginnings, our branches have spread far and wide, reaching every corner of the earth.
In the captivating lands of Australia and New Zealand, Artego finds its home in harmony with the Pellegrino family. The directors of Hair Nature Group, a lineage adorned with over 50 years of award-winning triumphs, have joined forces with us. Together, we form an indomitable force, united in our passion for the art of hairdressing.
At our core, we are more than a brand; we are a family of hairdressers, bound by a common purpose. With unwavering support, we empower our fellow artisans to realize their full potential, to unlock the true essence of beauty. Together, we embark on a timeless journey, celebrating the transformative power of hairdressing.
OUR MISSION
Our mission is centered around wellbeing, life, self-esteem, and beauty enhancement through dedicated care. We aim to elevate salons and hairdressers, improving their quality and success through our commitment to:
- Taking care of and building beauty, while ensuring our clients feel good.
- Supporting the growth of hairdressers through high professionalism, quality, and exclusive products, services, and treatments.
PHYTO-TECHNOLOGY:
NATURE INSPIRES US , SCIENCE GUIDES US
OUR PRODUCT FORMULA: NATURE + SCIENCE
We believe that nature is our life source—bringing energy, value, wellbeing, and intelligence. At Artego, we combine natural and organic ingredients with scientific research to create innovative formulas that respect both the environment and the structural integrity of the hair.
Our R&D laboratory works in synergy with top professionals and advanced universities in the fields of cosmetology and trichology to develop products that:
- Respect the scalp and hair’s structural integrity.
- Infuse hair with active substances to achieve the perfect synergy between care, beauty, and technical performance.
- Deliver the best cosmetic and technical results for hairdressers and their clients.
FOR A WONDERFUL WORLD
NATURE IS LIFE
We know that nature is life, energy, and prosperity. Caring for nature is caring for beauty, and we are committed to adopting responsible behaviors that reduce environmental impact and promote sustainability.
- We use renewable energy systems.
- We minimize unnecessary packaging.
- We create beautiful, intelligent, multipurpose, and reusable tools and furniture.
- We use FSC-certified paper sourced from responsibly managed forests.
- We support initiatives that promote the preservation and beauty of the world.
We dream of a wonderful, green, beautiful planet, and we strive to do our part to make this vision a reality.
RESEARCH, INNOVATION, AND TRAINING
OUR DRIVERS
OUR PRODUCT FORMULA: NATURE + SCIENCE
Research and innovation are at the core of what we do, shaping not just our formulations but also our use of colors, shapes, and materials.
Our training programs ensure shared knowledge, driving the professional and business growth of salons.
PARTNERSHIPS & SOCIAL RESPONSIBILITY
We collaborate with top research institutes, suppliers, and consultants to meet the highest standards and fulfil our customers’ needs.
As a Golden Membership donor to FAI (Fondo Ambiente Italiano), we proudly support initiatives that preserve beauty in all its forms, from natural landscapes to historic residences and cultural artifacts.
AMBASSADORS
Our brand is represented by talented professionals who embody the values and passion of Artego. Leading our ambassador team is Matthew Ashton, Hairdresser of the Year 2024. Known for his innovative techniques and exceptional artistry, Matthew’s expertise and creative vision inspire hairdressers around the world. We are proud to have him as part of the Artego family.