After washing and towel-drying the hair, apply the Ash Toning Lotion evenly through the lengths and ends. Leave it on for 5-10 minutes depending on the desired intensity of toning. Rinse thoroughly with lukewarm water. Use gloves to prevent staining during application. Reapply as needed to maintain cool, ashy tones.

The Ash Toning Lotion leverages a blend of plant-based and active ingredients such as:
Vegetable Keratin: Creates a smoothing and anti-frizz effect by forming a protective film around the hair fiber, enhancing shine and softness.
Baobab Extract: Provides UV protection, anti-aging benefits, and helps regenerate the hair’s structure, keeping it strong and healthy.
Styleze™ CC-10: A heat-protective polymer that shields hair from damage caused by styling tools and environmental stressors.

For best results, apply the Ash Toning Lotion to towel-dried hair and distribute evenly using a wide-tooth comb. Leave it on for 5-10 minutes, but do not exceed 15 minutes to avoid over-toning. Use this product regularly to maintain ashy tones and enhance the cool shade of the hair. Always follow up with a conditioner to lock in moisture and improve hair manageability.

The Ash Toning Lotion has a refreshing and clean scent, with cool, light herbal notes balanced by a subtle floral undertone. Its fragrance complements the cooling effect of the blue-violet pigments, adding a sense of freshness and renewal.